基于“互联网+时代”的赣傩元素文创产品开发研究

Research on the Development of Gan Nuo Element Cultural and Creative Products Based on Internet+Era

赣傩文化是江西人民孕育出的精神与物质的结晶,其蕴含了驱邪纳吉的民俗文化内涵,推翻了国外学者认为中国人过于理性没有想象力的错误观点,其通过神奇的装扮舞蹈,实现人与自然的对话,获得自身意志的释放与升华。是研究中国乃至人类文明发展的活化石。因此,2006年文化部将其列为非物质文化遗产,进行保护传承开发。当下,互联网已渗透到社会生活的各个方面,在互联网时代下将赣傩元素融入文创产品设计中,以文创产品作为“赣傩”传播的重要手段和媒介,可以让“赣傩”文化通过“互联网”渠道大放异彩。以“互联网+时代”为前提条件,“赣傩元素”作为文创产品设计的切入点,研究在“互联网+时代”中推动赣傩文化创意产品设计理念与方式的创新,探索赣傩文化创意产品设计开发的新模式。

Gan Nuo culture is the spiritual and material crystallization of Jiangxi people.It contains the folk culture connotation of driving out evil spirits and naji,overthrowing the wrong view of foreign scholars that Chinese people are too rational and have no imagination.Through magical dress and dance,Gan Nuo culture realizes the dialogue between man and nature,and obtains the release and sublimation of one's own will.It is a living fossil for studying the development of China and even human civilization.Therefore,in 2006,the Ministry of Culture listed it as an intangible cultural heritage for protection,inheritance and development.At present,the Internet has penetrated into all aspects of social life,in the Internet era,the elements of Gan Nuo are integrated into the design of cultural and creative products,and cultural and creative products are taken as an important means and media for the dissemination of“Gan Nuo”,which can make the“Gan Nuo”culture shine through the“Internet”channel.Taking“Internet+era”as the prerequisite,“Gan Nuo elements”as the entry point of cultural and creative product design,this paper studies the innovation of the design concept and method of Gan Nuo cultural creative product in the“Internet+era”,and explores the new model of design and development of Gan Nuo cultural creative product.