乡村振兴视角下农产品包装视觉设计方法研究

Research on the Visual Design Method of Agricultural Products Packaging from the Perspective of Rural Revitalization

在当前乡村振兴的大背景下,农产品包装视觉设计,成为提升乡村经济发展的重要一环。随着现代审美观和消费观念的不断变化,农产品包装视觉设计也需要不断地创新和优化。本文将从乡村振兴的角度出发,探讨如何通过农产品包装视觉设计来提升农产品的品质和竞争力,以突出特色、强调品质、突出产地、创新设计和绿色环保作为设计要求,并从中寻找设计方法,为乡村发展注入新的活力。

In the context of rural revitalization,the visual design of agricultural products has become an important link to promote the development of rural economy.With the constant change of modern aesthetics and consumption concept,the visual design of agricultural products packaging also needs to be constantly innovated and optimized.From the perspective of rural revitalization,this paper will discuss how to improve the quality and competitiveness of agricultural products through the packaging visual design of agricultural products,to highlight the characteristics,quality,origin,innovative design and green environmental protection as the design requirements,and to find design methods to inject new vitality into the rural development.