关于用户研究报告中视觉隐喻设计对结论的协助作用研究探析

A Study on the Effect of Visual Metaphor Design on the Conclusion in User Research Reports

研究探析视觉隐喻在用户研究报告结论呈现中的作用,构建基于视觉隐喻的用户研究报告内容呈现方法。采用文献分析法对隐喻和视觉隐喻设计进行理论分析,在此研究的基础上提出了开展用户研究报告结论视觉隐喻设计的步骤;并运用案例分析法,分析了以时间为主线类、产品迭代类、聚类分析类、组织结构框架类的用户研究报告结论呈现案例,进一步的论证应用该方法的可行性。图形化的视觉隐喻设计有助于用户研究报告中结论的呈现,使信息更有效、更直接的进行传递。

Study and explore the role of visual metaphor in the conclusion presentation of user research report,and construct the content presentation method of user research report based on visual metaphor.The literature analysis method is used to analyze the metaphor and visual metaphor design,and analyze the results of the user research report,including time,product iteration,cluster analysis,and further demonstrate the feasibility of applying the method.Graphical visual metaphor design facilitates the presentation of conclusions in user research reports,making information transmitted more effectively and directly.