临海古城旅游开发问题与对策探讨

Problems and Countermeasures on Discussion on Tourism Development of Linhai Ancient City

文化自信成为国民共识,文化旅游在我国发展迅猛。浙江台州临海古城具有悠久的历史和深厚的文化底蕴,近年来得到一定程度的开发,促进了当地旅游经济的发展。对临海古城的文化旅游资源,对其文化旅游开发中存在的文化内涵发掘不足、旅游环境及接待设施欠佳、旅游品牌化滞后、旅游宣传手段单一、旅游人才不足等问题进行了详细分析,针对存在的问题提出了打造本土历史文化特色品牌、加强旅游文创产品的设计与开发、打造城市美食品牌、创新宣传营销方式、培养和引进文旅专业人才、完善文旅接待设施保护古城历史风貌等六点建议,以通过文旅融合发展,促进临海古城旅游业可持续发展。

Cultural confidence has become the national consensus,and cultural tourism is developing rapidly in our country.Linhai Ancient City of Taizhou,Zhejiang Province has a long history and profound cultural heritage,and has been developed to a certain extent in recent years,which has promoted the development of local tourism economy.This paper analyzes the cultural tourism resources of Linhai Ancient City,and makes a detailed analysis of the problems existing in its cultural tourism development,such as insufficient exploration of cultural connotation,poor tourism environment and reception facilities,lagging tourism branding,single tourism publicity means,and insufficient tourism talents.Finally,it puts forward six suggestions,including building local historical and cultural brands,strengthening the design and development of tourism cultural and creative products,building urban food brands,innovating publicity and marketing methods,training and introducing tourism professionals and improving tourism reception facilities to protect the historical features of the ancient city.The sustainable development of tourism in Linhai Ancient City is promoted through the integrated development of culture and tourism.