推进文旅深度融合的特色档案文创IP产品开发赋能模式探讨——以郑州园博会为例

本文尝试从郑州园博会档案文创IP背景出发,分析郑州园博会档案文创IP现状,基于满足人民群众档案文化需求,在文创灯光秀、IP打卡地、一园逛九州、主题花园等档案文创服务活动中大胆创新、精耕细作,展示了园博会特色档案文创IP产品开发赋能模式和推进文旅深度融合的现实成效,为特色档案与当代人们的生产、生活进行有效融合,挖掘数字文旅发展潜力,通过资源的活化利用推动传统文化的传承发展提供有益借鉴。

Beginning from the background of the archival cultural and creative IP of the Zhengzhou Garden Expo,this article attempts to analyze the status of the archival cultural and creative IP of Zhengzhou Garden Expo.To meet the needs of the archival culture of the people,the Expo makes bold innovation and intensive cultivation in the archival cultural and creative service activities such as creative lighting show,IP hot spot,Jiuzhou tour in one garden,theme garden,etc.,showing the empowerment mode of the characteristic archival cultural and creative IP products and the practical effect of the deep integration of culture and tourism.This practical effect provides useful reference for effectively integrating the characteristic archives with contemporary people's production and life,tapping the development potential of digital cultural tourism,and promoting the inheritance and development of traditional culture through the activated utilization of resources.