数字平台参与社会治理的三重角色——基于组织的视角

The Triple Role of Digital Platform Participation in Social Governance——Based on An Organizational Perspective

本文将数字平台作为新型组织来探讨其在社会治理转型中的角色,认为数字平台在社会治理的议题生产、治理对象的认证和治理结构的定型中发挥着重要作用。作为流量分发者,数字平台是社会议题公共化的调节者。“个体化的平台流量”诱使社会治理向应急化转型。作为数据的定义者,数字平台以“场景”的名义将终端设备上搜集的数据信息组合成一套价值系统,建立识别与评价治理对象的积分管理系统。作为权限部署者,数字平台将拥有不同权限的设备以一定的组织结构联结起来,以点位为基础的控制系统逐步确立。加快构建数字平台参与社会治理的约束机制,需要从其组织角色入手,审核流量分配方案、评估场景匹配程度、建议架构设计的公众参与机制,重建社会安全屏障。

This paper takes the digital platform as a new organization to discuss its role in the transformation of social governance,and believes that the digital platform plays an important role in the production of social governance issues,the certification of governance objects and the finalization of governance structure.As a traffic distributor,the digital platform is the producer of the public social issues.Platform traffic which is individual instead of organizational induced social governance offer more emergency management services.As the definition of data,the digital platform combines the data and information collected on the terminal equipment into a set of value system in the name of“scene”to identify and evaluate the governance objects.The issue of social organization and mobilization is simplified to the bilateral relationship based on points.As the authority deployer,the digital platform connects the devices with different permissions with a certain organizational structure,and the point-based control system is established.To accelerate the construction of a constraint mechanism for digital platforms to participate in social governance,it is necessary to start from its organizational role,review the traffic allocation scheme,evaluate the degree of scene matching,and establish a public participation mechanism for its structure design.