西方算法意识形态的技术迷思与应对路径

Technological Myths and Response Path of Western Algorithmic Ideology

作为新一轮科技革命的“领头羊”,算法技术正促进着海量信息与个性需求间的精准对接,成为数字经济发展的重要驱动力。然而,具有意识形态属性的算法在衍化逻辑、技术逻辑与政治逻辑的交织叠加影响下逐步形成西方算法意识形态的技术迷思(mythos),即面临着算法霸权下的意识形态建构、算法推荐下的传播权力转移以及算法围猎下的个体认知扭转等系列危机。亟需通过技术赋能消除算法信息壁垒、推进治理创新完善算法法制部署、引导主体协同打造多元参与范式等系列行动选择,为实现技术向善的算法规制,规避西方算法意识形态风险提供刚劲引力。

As the“leader”of the new round of technological revolution,algorithmic technology is promoting the accurate matching between massive information and individual needs,and has become an important driving force for the development of digital economy.However,algorithms with ideological attributes are gradually forming the technical myth of algorithmic ideology under the influence of intertwined and superimposed logic of derivation,technical logic and political logic,i.e.facing a series of challenges such as ideological construction under algorithmic hegemony,transfer of communication power under algorithmic recommendation and reversal of individual cognition under algorithmic siege.It is urgent to eliminate algorithmic information barriers through technological empowerment,improve algorithmic legal deployment by promoting governance innovation,and guide subjects to collaborate to build a multi-participation paradigm,so as to provide a strong gravitational force to realize algorithmic legal system for the good of technology and avoid algorithmic ideological risks.