广播媒体与人工智能技术的融合创新

Integration and Innovation of Broadcast Media and Artificial Intelligence Technology

近年来,随着智能语音、自然语言理解、大数据、人工智能(Artificial Intelligence,AI)算法等的不断升级与日益成熟,广播媒体与人工智能技术的深度融合成为必然趋势,人工智能生成内容(Artificial Intelligence Generated Content,AIGC)给媒体行业带来了新一轮的内容革命,助力内容生产流程的改革与智慧广播的建立。广播媒体各方面业务、产业积极与人工智能技术多维互动、融合渗透,助力广播媒体孕育更具智慧的新场景、新业态、新模式。基于此,介绍人工智能在内容生产新流程构建中的作用,阐述人工智能赋能广播新生态的特点,探索AIGC媒体传播新赛道。

In recent years,with the continuous upgrading and increasing maturity of intelligent voice,natural language understanding,big data,Artificial Intelligence(Al)algorithms,etc.,the deep integration of broadcast media and artificial intelligence technology has become an inevitable trend.Artificial Intelligence Generated Content(AIGC)has brought a new round of content revolution to the media industry,helping to reform the content production process and establish smart broadcasting.All aspects of broadcast media business and industry actively interact with artificial intelligence technology in multiple dimensions,integration and penetration,helping broadcast media to breed more intelligent new scenes,new formats,and new models.Based on this,this paper introduces the role of artificial intelligence in the construction of new content production processes,expounds the characteristics of the new broadcasting ecology enabled by artificial intelligence,and explores the new track of AIGC media communication.