全媒体时代下的地市级传统媒体融合

The Integration of Prefecture-Level Traditional Media in the All Media Era

随着科技的快速发展,人类社会正迅速进入互联网、大数据和智能时代。在这个全媒体时代,地市级传统媒体面临着巨大的挑战和机遇,必须积极进行融合发展,以适应这一新时代的变革。为此,从全媒体时代的背景与特点、传统媒体的地位与作用入手,分析地市级传统媒体融合的现状和必要性,探讨融合发展面临的经济、技术和市场竞争等挑战,提出促进地市级传统媒体融合的建议。

With the rapid development of science and technology,human society is rapidly entering the era of internet,big data and intelligence.In this all-media era,the prefecture-level traditional media are facing great challenges and opportunities under this background,and must actively carry out integration and development to adapt to the changes of this new era.Starting with the background and characteristics of the all-media era and the status and role of traditional media,this paper analyzes the current situation and necessity of the integration of traditional media at the prefecture-level level,and then discusses the challenges faced by the integration development such as economy,technology and market competition,and puts forward suggestions to promote the integration of traditional media at the prefecture level.