基于全网综艺的播后数据反馈系统

Post-Broadcast Data Feedback System Based on the Whole Network Variety Show

当前,综艺传播呈现多屏化、多样化的发展趋势,仅依靠大屏端收视率数据,不能全面地展示综艺传播情况。为此,基于播后数据反馈系统,针对大数据采集、数据处理及分析、各视频平台全网正片播放数据、互动指数、热搜情况、二次传播等多维度数据,分析全媒体时代下综艺节目播后数据系统建设方案,以浙江卫视综艺节目为主要应用对象,探究系统如何为节目的传播效果提供有效的反馈和评估。

At present,variety show communication is showing a trend of multi screen and diversified development,relying solely on ratings data on large screens cannot comprehensively display the situation of variety show communication.Therefore,based on the post broadcast data feedback system,this paper analyzes the construction scheme of the post broadcast data system of variety shows in the era of all media,aiming at the multi-dimensional data such as big data collection,data processing and analysis,the network wide positive broadcast data of each video platform,interaction index,hot search situation,and secondary communication.With Zhejiang television variety shows as the main application object,this paper explores how the system can provide effective feedback and evaluation for the transmission effect of programs.