我国公共图书馆主题分馆文旅融合发展案例探析

A Case Study on the Integrated Development of Culture and Tourism in the Theme Branches of Chinese Public Libraries

文旅融合一经提出就成为图书馆研究的新热点和发展的新方向。在此背景下,我国公共图书馆主题分馆建设已逐渐成为图书馆实现高质量发展的重要途径。文章以全国公共图书馆主题分馆为调查对象,采用网络调查法和案例分析法,对主题图书馆参与文旅融合的实践进行分析总结,发现主要有文化地标、景区分馆、图书馆+住宿、研学旅游4种建设模式。梳理不同模式下主题图书馆的文旅融合典型案例及存在的问题,提出以下发展策略:线上线下结合,多方联动宣传;深挖特色资源,加强人才建设;完善管理机制,科技赋能创新;开发创新活动,加强品牌建设。

The integration of culture and tourism has become a new hot spot for library research and a new direction for development,and in this context,the construction of theme branch libraries in China has gradually become an important way for libraries to realize high-quality development.The article takes the theme branch libraries of national public libraries as the object of investigation,adopts the network survey method and case study method to analyze and summarize the practice of theme libraries participating in the integration of culture and tourism,and finds that there are mainly four modes of construction,namely,cultural landmark,scenic spot branch libraries,libraries+lodging,and research and study tourism.According to combing the typical cases of cultural tourism integration of theme libraries under different modes and existing problems,the following development strategies are put forward:online and offline combination,multi-party linkage publicity;digging into the characteristic resources,strengthening the construction of talents;improving the management mechanism,science and technology-enabled innovation;and developing innovative activities,strengthening the brand construction.