中国攀岩运动网络关注度的时空特征及影响因素

Temporal and Spatial Characteristics and Influencing Factors of China's Rock Climbing Network Attention

研究利用百度指数数据平台获取2011—2020年我国31个省(市、区)的攀岩运动网络搜索指数,运用地理集中度指数、季节性集中指数和离散系数等研究方法对我国攀岩运动网络关注度的时空特征及影响因素进行分析。结果显示:(1)时间上,我国攀岩运动网络关注度总体呈现上升趋势,2011—2016年为快速发展期,2017—2020年进入平缓发展期;我国攀岩运动网络关注度时间分布的年际差异较小,年内除12月、1月和2月攀岩运动网络关注度较低,其他各月攀岩运动网络关注度分布较均衡。(2)空间上,攀岩运动网络关注在各省份间分布的均衡程度较低;区域间,大众对攀岩运动的网络关注呈现东—中—东北—西递减的特征;区域内,攀岩运动网络关注在西部区域内分布的均衡程度较低,东部次之,中部和东北区域内均衡程度较高。(3)经济发展水平、互联网普及率、人口规模、高校数量是影响大众对攀岩运动的网络关注的主要因素。此外,大型攀岩赛事、攀岩场馆数量和热点事件也影响着大众对攀岩运动的关注。

This paper uses the Baidu index data platform to obtain the online search index of rock climbing in 31 provinces(cities,districts)in China from 2011 to 2020,and uses the geographic concentration index,seasonality concentration index and dispersion coefficient to analyze the spatiotemporal characteristics and influencing factors of the attention of China's rock climbing sports network.The research results show that(1)in terms of time,the rock climbing network attention has generally shown an upward trend,2011~2016 being a rapid development period,and 2017~2020 entering a slow development period;the inter-annual differences in the time distribution were relatively high.Except that in December,January and February the network attention of rock climbing sports is relatively low,the attention in other months is relatively balanced.(2)Spatially,the distribution of rock climbing network attention is relatively low among provinces;among regions,the attention shows the characteristics of decline east-middle-north-east-west;within the region,the distribution of rock climbing network attention is low in the western region,followed by the eastern region,and high in the central and northeast regions.(3)The level of economic development,internet penetration rate,population size,and the number of colleges and universities are the main factors that affect the public's online attention to rock climbing.In addition,large-scale rock climbing events,the number of rock climbing venues and hot events also affect the public's attention to rock climbing.