缘起·价值·框架:中华民族共同体形象图像叙事的三维探赜

Origin,Value and Framework:Three Dimensional Exploration of Image Narration of the Image of the Chinese National Community

新媒体时代,探究中华民族共同体形象图像叙事的逻辑缘起、价值诉求和叙事框架,可为铸牢中华民族共同体意识提供叙事支撑。从发生学角度看,文化的视觉转向、社会日常生活的图像化、新兴媒介技术的发展,构成了中华民族共同体形象图像叙事缘起的三大逻辑支点。中华民族共同体形象的图像叙事可通过再现历史记忆、唤醒政治情感、勾连归属性认同,实现涵养中华民族共同体集体潜意识、塑造中华民族共同体情感认知、增进中华民族共同体认同的价值旨归。图像叙事最终需要依托叙事框架帮助受众理解意义。其叙事框架通过图像生产的主体互动、图像文本的表征修辞、图像接受的意义询唤三个环节,完成主体性叙事、劝服性叙事、意识形态叙事,为中华民族共同体形象提供了一条视觉修辞路径。

In the era of new media,exploring the logical origin,value demands,and narrative framework of the image narration of the Chinese National Community can provide more effective narrative for strengthening the consciousness of the Chinese National Community.The visual turn of culture,the visualization of daily social life,and the development of emerging media technologies constitute the three logical fulcrums of the image narration of the Chinese National Community.The value orientation of the image narration of the Chinese National Community image includes:cultivating the collective subconsciousness of the national community,shaping the emotional cognition of the national community image,and enhancing the identity of the national community image.Ultimately,the image narration needs to base on the frame narrative to help the audience understand the meaning.At the same time,its narrative framework completes the subjective narrative,persuasive narrative,and ideological narrative of the image of the Chinese National Community through three stages:“the interaction of the subject in image production,the representation rhetoric of image text,and the inquiry of the meaning of image reception”,providing a visual rhetorical path for the dissemination of the image of the Chinese National Community.