“大思政”格局下优化高校微信公众号思政育人功能策略探赜——基于SWOT分析

An Exploration of the Strategy of Optimizing the Education Function of University Wechat Public Account under the Pattern of"Big Ideology and Politics"-Based on SWOT Analysis

创新高校思想政治教育路径,是推进新时代高校思想政治教育高质量发展的必然要求。高校微信公众号依托其自身媒体优势,已成为“大思政”格局下网络思政育人的主阵地,高校微信公众号的思政“微育人”价值日益凸显。在SWOT模型内,对高校微信公众号思政育人功能的优势、困境、机遇与挑战进行系统分析,可以为探讨优化高校微信公众号思政育人功能策略提供现实基础。文章在此基础上提出优化高校微信公众号思政育人功能“资源整合”的SO策略、“品牌牵引”的WO策略、“内容深耕”的ST策略、“问题”导向的WT战略,以期为优化“大思政”格局下的高校微信公众号思政“微育人”功能指明一些探索方向。

Innovating the path of ideological and political education is an inevitable requirement to promote the high-quality development of ideological and political education in colleges and universities in the new era.The Wechat public account of colleges and universities has become the main front of ideological and political education of the network under the pattern of"Big Ideology and Politics",and the value of the ideological and political"micro education"of the Wechat public account of colleges and universities has become increasingly prominent.In the SWOT model,a systematic analysis of the strengths,weaknesses,opportunities and threats of the ideological and political education function of the Wechat public account of colleges and universities can provide a realistic basis for exploring the function of the Wechat public account of colleges and universities.On this basis,the article puts forward the SWOT strategy,which is expected to provide some discussion directions for optimizing the"micro education"function of the ideological and political education of colleges and universities in the pattern of"Big Ideology and Politics".