摘要
当前,我国体育消费呈现上升势头,发展空间大,但也面临着产品供给多元化不足、体育场馆布局不合理、培训师资良莠不齐、缺乏优质赛事品牌等问题。基于我国体育消费发展现状和未来趋势,识别出体育消费新增长点包括:智能穿戴设备、冰雪体育运动、体育赛事联动、体育培训、“体育+”消费等五个方面。建议从均衡体育资源配置、推动体育场馆运营提质、增加多样化产品供给、加强规范化运营、延长“产品+运动体验”消费链、加强行业监管力度等六个方面促进体育消费可持续发展。
China's sports consumption is showing an upward trend with a large development space,but it also faces problems such as insufficient diversification of product supply,unreasonable layout of sports venues,uneven quality of training faculty,and a lack of high-quality event brands.Based on the current development status and future trends of sports consumption in China,new growth points for sports consumption have been identified,including intelligent wearable devices,ice and snow sports,sports event linkage,sports training,and"sports+consumption".It is recommended to promote the sustainable development of sports consumption from six aspects:balancing the allocation of sports resources,promoting the improvement of sports venue operation,increasing diversified product supply,strengthening standardized operation,extending the consumption chain through"product+sports experience",and strengthening industry supervision.
作者
王伶鑫
Wang Lingxin(Institute of Social Development,China Academy of Macroeconomics,Beijing 100012,China)
出处
《上海城市管理》
2023年第6期69-77,共9页
Shanghai Urban Management
基金
2023年共青团中央“青少年发展研究”课题“‘由漂到定促融合’:以人为核心的新型城镇化背景下的青年发展研究”(课题立项号:23XT005)的阶段性研究成果。
关键词
体育消费
城市功能
体育设施
消费增长点
sports consumption
urban functions
sports facilities
consumption growth point
