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网络口碑对电影票房的锚定效应分析 被引量:1

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摘要 随着社交媒体的快速发展,网络口碑作为影响消费者购买决策的重要参考依据,对中国电影票房产生了不可忽视的影响。这篇文章基于网络口碑特点,以“锚定效应”为理论视角,通过对《你好,李焕英》进行案例分析,提出网络口碑的锚定效应优化方案,对我国电影事业的发展提供了有意义的借鉴。
作者 尹梦瑶
机构地区 中国传媒大学
出处 《传媒》 北大核心 2023年第21期44-46,共3页 Media
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