探究电力系统中提升电力营销技术的有效性

Exploring the Effectiveness of Enhancing Power Marketing Technology in the Power System

提升电力系统中电力营销技术的有效性,不仅能够精确地掌控社会和企业电力能源的应用效率,毫无折扣地落实国家“双减”政策,为国家能源的绿色发展做出贡献,而且能够在电力市场结构发生变化的过程中,尽力地满足电力能源用户的用电需求,提升电力企业的发展水平。基于此,以提升电力营销有效性的必要性为切入点,在研究电力系统电力营销技术的基础上,结合相关文献梳理电力营销观念落后、电力营销模式简单化、电力营销人员素养缺乏、企业对电力营销技术创新缺乏支持等当前电力系统中制约电力营销技术有效性的问题,并提出相应的解决对策。

Improving the effectiveness of power marketing technology in the power system can not only accurately control the application efficiency of social and corporate power energy,implement the national"double reduction"policy without discount,and contribute to the green development of national energy,but also strive to meet the electricity demand of power energy users and improve the development level of power enterprises in the process of changes in the power market structure.In order to explore the effectiveness of improving power marketing technology in the power system,taking the necessity of improving the effectiveness of power marketing as the starting point,based on the study of power marketing technology in the power system,and combining relevant literature,this paper summarizes the outdated power marketing concepts,simplified power marketing models,and lack of literacy among power marketing personnel The current problems in the power system,such as the lack of support for innovation in power marketing technology by enterprises,which restrict the effectiveness of power marketing technology,and corresponding solutions are proposed.