新时代“旅游+体育”产业融合发展研究

Research on the Integration and Development of"Tourism+Sports"Industry in the New Era

旅游和体育锻炼都是可以缓解人们情绪压力、提升人心理和生理健康水平的活动。旅游产业与体育产业的融合发展,既能够实现产业资源的高度集中提升多产业协同发展的综合质量,也能够为民众提供一个更多元化的游玩方向。但二者的结合,需要由政府在宏观牵头,以产业政策为准去做好顶层设计、完善每一个细节的建设。建设过程中也要重视对生态环境的维护,更要打造独特的融创品牌,在全媒体领域内加大宣传,进而实现产业融合的有力发展。

Tourism and physical exercise are activities that can relieve people's emotional pressure and improve their psychological and physical health.The integrated development of tourism industry and sports industry can not only realize the high concentration of industrial resources,but also improve the comprehensive quality of multi industry coordinated development.It can also provide people with a more diversified direction of play.However,the combination of the two requires the government to take the lead at the macro level and take the industrial policy as the criterion to do a good job in top-level design and improve the construction of every detail.In the process of construction,we should also pay attention to the maintenance of the ecological environment,create a unique brand of Rongchuang,and increase publicity in the field of all media,so as to achieve strong development of industrial integration.