摘要
近日,瑞幸与茅台的联名咖啡“酱香拿铁”火遍全网,连续多天登上热搜,备受热捧。伴随“酱香拿铁”引发的轰动效应,这款现象级爆品包装的设计师——潘虎也再次火出圈。就在人们纷纷对设计师表达赞赏之时,潘虎却宣称:这联名根本不需要设计!面对这样的爆款产品,能克制住自己炫技的冲动,做“没有设计的设计”,这不免令人对潘虎感到惊诉。因为了解潘虎的人都知道,潘虎对美的追求是刻在骨子里的!也正是因为对美、对设计的极致追求,让潘虎荣获无数国际设计大奖——就在今年,他再次凭借出色的作品荣获全球知名设计大奖iF设计奖最高奖——iF金奖!
Tiger Pan was born in 1973 and showed a talent for art from a young age.In 1996,he graduated from the Department of Visual Communication Design at the Academy of Arts&Design,Tsinghua University.After successfully running an advertising agency for ten years,Tiger Pan,driven by his passion for design,embarked on his second entrepreneurial journey in 2012,founding the"Tiger Pan Packaging Design Laboratory."
出处
《包装与设计》
2023年第5期72-89,共18页
Package & Design
