基于感性工学的皮卡车外观设计情感意象评价研究

RESEARCH ON THE EVALUATION OF EMOTIONAL IMAGERY OF PICKUP TRUCK BASED ON KANSEI ENGINEERING

随着各地纷纷落实皮卡车解禁,皮卡车市场发展向好。本文基于感性工学理论,对皮卡车外观设计进行情感意象评价。作者通过调查研究法、语义差分法和多种数据分析方法结合,得出皮卡车外观与“商用的”“张扬的”“时尚的”“可爱呆萌的”和“实用的”等情感意象词汇的关联度较大,并分析了不同感性词汇对之间的关联度。研究在给皮卡车外观设计提供参考和依据。

With the lifting of the ban on pickup trucks around the country,the pickup trucks market is developing rapidly.Based on the theory of Kansei Engineering,this paper evaluates the emotional imagery of the exterior design of pickup trucks.Through the combination of survey research,semantic differential method and multiple data analysis methods,the authors conclude that the appearance of pickup trucks is related to the Kansei words including"commercial","flamboyant","fashionable","cute"and"practical",and analyze the correlation between different Kansei word pairs.The study aims to provide reference and basis for theexterior design of pickup trucks.