IP角色在元宇宙应用场景中的升级路径探析

ANALYSIS OF THE UPGRADING PATHS OF IP CHARACTERS IN THE METAVERSE APPLICATION SCENARIOS

在数字文化大繁荣的元宇宙时代,IP将成为元宇宙产业布局的核心。本文首先分析了IP角色在当前元宇宙概念下的发展态势,包括:IP形象不断细分,IP价值不断延伸,以及IP运营模式不断创新。在此基础上,作者结合已有案例,提出了IP角色在元宇宙应用场景中的升级路径。研究旨在为设计适应未来数字世界的商业模式的IP角色提供思路。

In the metaverse era with prosperous digital culture,IP will become the core of the metaverse industrial layout.This paper first analyzes the development trend of IP characters under the current concept of metaverse,including the continuous segmentation of IP characters'images,the continuous extension of IP value,and the continuous innovation of IP operation mode.On this basis,the authors propose upgrading paths for IP characters in metaverse application scenarios,taking into account existing cases.The study aims to provide ideas for designing IP characters that are adapted to future business models in the digital world.