个体特征和议题属性上西部大学生网络意见表达的差异比较与引导策略研究

Comparison of Differences and Guidance Strategies of Western College Students’Online Opinion Expression in Terms of Individual Characteristics and Topic Attributes

为了考察个体特征和议题属性上西部大学生网络意见表达行为的差异,选取西北某大学1573名大学生进行了问卷调查,通过调查发现:西部大学生经常参与网络意见表达人数较低,且很少使用深度意见表达方式;西部大学生网络意见表达行为与所关注的网络议题密切相关;个体特征在西部大学生网络意见表达行为上差异显著,女生、大四学生、人文社科学生、父母学历和职业地位较高的学生,网络意见表达频率较高;议题属性在西部大学生网络意见表达行为上差异显著,且呈现多样化的特点。针对西部大学生网络意见表达的基本特点以及个体特征和议题属性上西部大学生网络意见表达行为的差异,提出了引导西部大学生合理表达网络意见的对策与建议。

To investigate the differences of online opinion expression behavior of western college students with different personal characteristics on different topic attributes,1573 college students were selected as sam-ples for a questionnaire survey.Through investigation,it was found that the number of western university stu-dents frequently participating in online opinion expression is relatively low,and they rarely use deep opinion ex-pression methods.The online opinion expression behavior of western university students is closely related to the online issues they are concerned about.There is a significant difference in individual characteristics in the on-line opinion expression behavior of western university students.Female students,senior students,humanities and social science students,students whose parents have higher educational and professional status have a higher fre-quency of online opinion expression.The topic attributes have significant differences in the online opinion expres-sion behavior of western university students,and show the characteristics of diversification.On this basis,this pa-per puts forward some suggestions to guide western college students to express their online opinions reasonably.