自媒体赋能铸牢中华民族共同体意识的时代价值、主要挑战和优化路径

Research on the Era Value,Main Challenges,and Optimization Path of Empowering and Strengthening the Consciousness of the Chinese National Community through We-media

自媒体具有普及性、生动性、互动性和平民性的特点,利用得当能对中华民族共同体意识的传播和巩固起到积极的促进作用。然而,娱乐泛化、流量为王、信息茧房和信息爆炸等自媒体发展存在的问题也限制了其对铸牢中华民族共同体意识的赋能效果,需要采取加强政府引导扶持、突破流量桎梏、优化平台算法和净化网络环境等措施,优化自媒体赋能铸牢中华民族共同体意识的路径。

With its universality,vividness,interaction and commonness,we-media can play a positive role in promoting the spread and consolidation of the Chinese nation's sense of community.At present,the problems existing in the development of we-media,such as entertainment generalization,traffic is king,information cocoon and information explosion,limit its empowerment effect on the formation of the Chinese nation's community consciousness.It is necessary to take measures such as strengthening government guidance and support,breaking the traffic shackling,optimizing platform algorithms and purifying the network environment,so as to create favorable conditions for the empowerment of we-media and the formation of the Chinese nation's community consciousness.