新媒体语境下宁波市乡村振兴路径探索——以韩岭村为例

Exploring the Path of Rural Revitalization in Ningbo City in theContext of New Media——Taking Hanling Village as an Example

为了推动乡村新媒体发展,以宁波市韩岭村为例,分析研究基础,实证探究韩岭村新媒体运用方向,总结运用碰到的问题。结果表明,新媒体能够助力韩岭村旅游经济的提升,但同时也存在宣传形式单一、宣传内容重复和运营人才短缺等问题,为此,应该创新新媒体的发展手段,构建新媒体矩阵,整合资源并打造专属IP,发挥网络教育引领作用,加强新媒体与乡村振兴发展的融合,充分发挥新媒体在乡村振兴中的作用。

In order to promote the development of rural new media,Hanling Village of Ningbo City is taken as an example to analyze the research basis,empirically explore the application direction of new media in Hanling Village,and summarize the problems encountered in the application.The results show that new media can help promote the tourism economy of Hanling village,but there are also problems such as single form of publicity,repeated content of publicity and shortage of operation talents.Therefore,the development means of new media should be innovated,new media matrix should be built,resources should be integrated and exclusive IP should be created,network education should play a leading role,and the integration of new media and rural revitalization and development should be strengthened.We will give full play to the role of new media in rural revitalization.