短视频推进乡村振兴策略研究——以蔚县西古堡村为例

Research on the Strategy of Promoting Rural Revitalization by Short Video——Taking Xigubu Village in Yuxian County of Zhangjiakou City as An Example

为推进冀西北地区的乡村振兴战略落实,在互联网自媒体高速发展的当下,以具有典型性的蔚县西古堡村为研究对象,结合实地调研,综合分析当前西古堡村建设现状及短视频发展过程中存在的问题,并巧借“网红经济”的热度,分别从文化、产业、生态、人才和组织四个方面,提出以短视频推进西古堡村经济发展的策略及措施,为蔚县西古堡村提出符合新时代发展的宣传思路,促进西古堡村的振兴发展。

In order to promote the implementation of the rural revitalization strategy in northwest Hebei,at the moment of the rapid development of the Internet We Media,the typical Xigubao Village in Yuxian County is taken as the research object,combined with field research,the current status of the construction of the village and the problems in the short video development process are comprehensively analyzed,and by taking advantage of the popularity of the“Internet celebrity economy”,from four aspects of culture,industry,ecology,talent and organization,the strategies and measures to promote the economic development of the village with short videos are put forward,providing publicity ideas in line with the development of the new era for the village,and promoting its revitalization and development.