基于“用日语讲述中国故事”的公众号开发与运营的研究

Research on the Development and Operation of Official Account Based on "Telling Chinese Stories in Japanese"

思想政治教育是我国特色社会主义教育的核心,传播中国传统文化、让世界了解中国故事是每一个人的使命。如今网络发展极其迅速,在当前全球化的趋势之下,各国之间不断加强文化交流,公众号、应用软件等网络平台层出不穷,作为传播形式受到广泛应用。一方面,拓展了中国故事的传播渠道,另一方面,外语学习者也可以通过公众号了解、研究中国文化。该文将从“用日语讲述中国故事”此类网络平台的发展现状出发,采用提出问题、分析问题、解决问题的方法,总结新的想法与平台运营优化策略,探讨如何保障“用日语讲述中国故事”此类公众号的优质发展。

Ideological and political education is the core of socialist education with Chinese characteristics.It is everyone's mission to spread the traditional Chinese culture and let the world understand the Chinese stories.As General Secretary Xi Jinping has pointed out,"It is an important task to tell China's story well,spread China's voice well,and demonstrate China's international communication capacity."Nowadays,the network is developing extremely rapidly,and public accounts,application software and other network platforms emerge in an endless stream,and it has become an important channel for most people to obtain information,which plays an important role in the study of foreign language learners and the dissemination of Chinese culture.Based on the development status of such online platforms as"Telling China Stories in Japanese",this paper will adopt the methods of asking questions,analyzing problems and solving problems,summarize new ideas and optimization strategies,and discuss how to ensure the high-quality development of public accounts such as"Telling China Stories in Japanese".