摘要
该文以江苏省内较为富庶的乡村——江苏省南京市高淳区砖墙镇为研究对象,旨在探讨艺术设计赋能乡村振兴可持续发展战略,通过统筹谋划和在地性的品牌化设计,从传统文化遗产角度,探讨地方文化资源、自然资源的整合和创新举措,有效盘活乡村传统文化、特色物产和自然资源,整体规范村庄风貌,使其既能看到青山绿水,又能体验人文景观,使无形的地方历史故事、生活方式、乡土风情转化为可见、可感知的形式,并融入中华文化的审美意蕴。艺术介入被普遍认为是乡村建设的必由之路,因地制宜结合传统文化建设宜居和美乡村,更好地发挥艺术设计赋能乡村传统文化的价值。通过提升文化自觉,确立地域文化自信,促进乡村建设价值的有效输出。
This article takes Zhuanqiang Town,Gaochun District,Nanjing City,Jiangsu Province,a relatively affluent rural area in Jiangsu Province,as the research object,aiming to explore the sustainable development strategy of empowering rural revitalization through art and design.By coordinating and planning the localized branding design,from the perspective of traditional cultural heritage,it explores the integration and innovative measures of local cultural and natural resources,effectively revitalizes the characteristic products of rural traditional culture and natural resources,standardizes the overall appearance of villages,enables the visibility of beautiful mountains and green waters,and allows for the experience of humanistic landscapes.It transforms intangible local historical stories and lifestyle characteristics into visible and perceptible forms,and integrates them into the aesthetic meaning of Chinese culture.Art intervention is widely regarded as the only way for rural construction,combining with local conditions to build livable and beautiful rural areas,and maximizing the value of art and design in empowering rural traditional culture.By enhancing cultural self-awareness,establishing regional cultural confidence,and promoting the effective output of the value of rural construction,it aims to promote the effective output of the value of rural construction.
作者
王乐
WANG Le(College of Art and Design,Jiangsu Vocational Institute of Commerce,Nanjing Jiangsu,211168,China)
出处
《文化创新比较研究》
2023年第26期129-135,共7页
Comparative Study of Cultural Innovation
基金
江苏经贸职业技术学院2022年度教改课题“高职院校“双创”成果助力乡村振兴模式研究”(项目编号:2022JMJG19)
江苏经贸职业技术学院“领军人才”资助《教学名师》(项目编号:经贸人[2022]21号)。
关键词
乡村振兴
品牌化设计
文化传承
乡村非遗
艺术介入
艺术功能
Rural revitalization
Brand design
Rural intangible cultural heritage
Cultural Inheritance
Art intervention
Art function