后冬奥时代江苏省群众性冰雪赛事高质量发展研究

Research on High Quality Development of Mass Ice and Snow Competitions in Jiangsu Province in Post Winter Olympic Era

运用文献资料、实地调察、逻辑分析等方法,对后冬奥时代背景下江苏省群众性冰雪赛事高质量发展内涵、制约因素及策略进行探索。后冬奥时代江苏省群众性冰雪赛事高质量发展制约因素:赛事供给总量匮乏,缺乏本土特色化赛事;市场和社会组织尚不能有效发挥治理作用;场馆设施服务保障投入不足,监管落实缺位;赛事联动效应不明显,缺乏合理规划;赛事经费投入比例较少,来源渠道单一。发展策略:以创新意识为动力,培育特色化品牌赛事;打造一体化协同治理思路,凝聚发展合力;强化场地监管保障,促进赛事绿色可持续发展;加强“赛事+文化”“赛事+旅游”联动融合;丰富赛事经费来源,共享赛事经济发展。

Using the methods of literature,field investigation and logical analysis,this paper explores the connotation,restrictive factors and strategies of high-quality development of mass ice and snow events in Jiangsu Province under the background of post-winter Olympic era.Restrictive factors of high-quality development of mass ice and snow events in Jiangsu Province in the post-winter Olympic era:lack of total supply of events,lack of local characteristic events;markets and social organizations have not yet been able to effectively play a governance role;insufficient investment in venue facilities service guarantee,lack of supervision and implementation;event linkage effect is not obvious,the lack of reasonable planning;the proportion of event funds is small,and the source channel is single.The development strategy:taking the innovation consciousness as the driving force,cultivating the characteristic brand competition;create an integrated collaborative governance idea and unite development efforts;strengthen site supervision and protection to promote green and sustainable development of events;strengthen the integration of'events+culture'and'events+tourism';enrich event funding sources and share event economic development.