面向用户需求重要性研究的婴幼儿早教玩具设计

Design of Infant Early Education Toys Based on Importance of User Needs

目的运用人工智能技术与定量分析方法研究婴幼儿早教玩具产品的用户需求,为设计与开发提供可借鉴思路。方法首先,用Python爬虫抓取与婴幼儿早教玩具相关的微信公众号文本,运用人工智能技术对抓取到的文本数据进行自动筛选,并通过焦点小组座谈形式梳理初始用户需求;然后运用模糊Kano问卷对初始用户需求进行分类,得到必备型需求、意愿型需求、魅力型需求、无差别型需求和逆向型需求;再进一步运用优劣解距离法对意愿型需求和魅力型需求进行重要度的计算排序,保留重要度排序在前的需求指标,确定最终的婴幼儿早教玩具需求指标汇总;最后进行婴幼儿早教玩具实际案例的设计,验证该方法的有效性。结论借助人工智能技术与定量分析方法能更精准地对用户需求的重要性进行研究,有效提高用户的满意程度,顺应婴幼儿早教玩具设计研发的市场趋势。

The work aims to study user needs of infant early education toys through artificial intelligence technology and quantitative analysis to provide reference ideas for the design and development of product.Firstly,python crawlers were used to capture WeChat official account text related to infant early education toys,artificial intelligence technology was used to automatically filter the captured text data,and initial user needs was analyzed through focus group discussions.Then,the fuzzy Kano questionnaire was used to classify the initial user needs,to obtain the must-be needs,one-dimensional needs,attractive needs,indifferent needs and reverse needs.Further,technique for order preference by similarity to an ideal solution was used to calculate and rank the importance of one-dimensional needs and attractive needs,and the needs indicators ranking first in importance were retained to determine the final summary of needs indicators for infant early education toys.Finally,actual infant early education toys were designed to verify the effectiveness of the method.With the help of artificial intelligence technology and quantitative analysis methods,the importance of user needs could be more accurately studied,and the user satisfaction could be effectively improved,which conforms to the market trend of the design and development of infant early education toys.