基于吉祥文化理论下的“喜”字设计分析

Design Analysis of Chinese Character "Xi" Based on Auspicious Culture Theory

目的本文基于中国传统吉祥文化对中国传统“喜”字和“喜”字元素构成特征进行分析研究,挖掘多种形态“喜”字纹样构成形式。方法首先从了解“喜”字文化内涵与起源发展明确“喜”文化深刻内在意蕴,分析有“喜”字纹样的相关文物中各具特色的传统“喜”字文物纹样之间的组合规律,从而引发对现代“喜”文化设计现状的思考,思考如何实现更加有辨识度的“喜”字设计,最后对“喜”字再设计做出字形组合结构和表现方式上的方法论总结。结论要实现当代“喜”字设计个性化、情感化转变,需以传统“喜”字吉祥纹样规律形式为基础,充分利用多样化媒介进行“喜”文化的创新设计。

The work aims to analyze and study the composition characteristics of Chinese traditional character Xi and Xi elements based on the traditional Chinese auspicious culture,so as to explore the composition modes of various forms of Xi patterns.Firstly,from the understanding of the cultural connotation and origin and development of Xi,the profound inner meaning of Xi culture was clarified,and the combination rules between the distinctive traditional Xi cultural relics patterns in the related cultural relics with Xi patterns were analyzed,which led to the thinking of the current situation of modern Xi cultural design,and how to realize more recognizable Xi design.Finally,a methodological summary was made on the glyph combination structure and expression mode of Xi redesign.It is necessary to realize the personalized and emotional transformation of contemporary Xi design,and to make full use of diversified media to carry out the innovative design of Xi culture based on the traditional auspicious patterns of character Xi.