波普明星版画在产品设计上的应用启示研究

Application of Pop Star Prints in Product Design

目的通过研究波普明星版画的诞生背景、复制内涵、复制单元、双重隐喻等内容,旨在启发产品设计的应用实践。方法主要采用文献研究法、比较研究法、个案分析法。立足于宏观的消费社会背景,以波普明星版画为主要分析对象,展开较为全面的文献研究,通过横向、纵向比较的方法进行归纳总结。结论复制性是波普明星版画最基本的特征,沃霍尔将丝网印刷术引入创作过程,创造了批量复制的生产方式,并配以高饱和度的色彩进行展现。在消费社会的语境下,他将明星形象作为一种商品出售,用机械复制手法带来了数量上的震撼,满足了特定时代下用户对产品的需求,使波普明星版画成为一种机器产品,一种消费社会及名人文化孕育出来的商品。在“用户的产品需求、产品展现形式、产品制作技法”三方面,波普明星版画对产品设计的应用研究具有启发和借鉴意义。

The work aims to inspire the application practice of product design by studying the context of the birth of the Pop Star prints,the connotation of reproduction,the reproduction unit and the double metaphor.Literature research method,comparative research method and case analysis method were mainly adopted.Based on the macroscopic background of consumer society,a more comprehensive literature study was conducted with Pop Star prints as the main object of analysis and summarized by means of horizontal and vertical comparisons.Reproducibility is the most fundamental characteristic of Pop Star prints.Warhol introduced screen printing to the creative process,creating a mass-produced production method,and displaying it with high-saturated colors.In the context of the consumer society,he sold star images as a commodity,using mechanical reproduction techniques to bring about a quantitative shock,satisfying the user's need for a product in a particular era,making Pop Star prints a machine product,a commodity bred by consumer society and celebrity culture.It is evident that Pop Star prints have inspired and informed the study of product design applications in the areas of"user's product needs,product presentation forms,and product production technique".