摘要
选取农产品电商物流供应链系统中的电商平台和第三方物流企业两大节点,以系统升级投入后如何实现收益均衡为研究目标,区分电商平台主导的非合作博弈、合作博弈以及二者成本分担契约的协调等情况,通过构建模型、逻辑推理和算例分析,凝练出电商平台和第三方物流企业演化博弈的均衡解。为农产品电商物流供应链的稳定优质运作提供了决策参考。
This paper selects the two major nodes of the agricultural products e-commerce logistics supply chain system,namely e-commerce platform and third-party logistics enterprise,to study how to achieve revenue equilibrium after system upgrade investment,distinguishes the non-cooperative and cooperative game under the leadership of the e-commerce platform,and the coordination of the system under a cost sharing contract between the two nodes,and constructs the relevant model,which,through logical reasoning and numerical case analysis,isolates the equilibrium solution of the evolutionary game between the e-commerce platform and the third-party logistics provider.
作者
朱一青
朱占峰
朱耿
ZHU Yiqing;ZHU Zhanfeng;ZHU Geng(Zhejiang Wanli University,Ningbo 315000;Nanchang Vocational University,Nanchang 330500;Ningbo University of Technology,Ningbo 315211;Zhejiang Province Zhishan Research Academy of Production-education Integration,Ningbo 315048,China)
出处
《物流技术》
2023年第9期54-60,85,共8页
Logistics Technology
基金
2020年宁波市自然基金项目“农产品电商物流生态系统形成和运作机理研究”(202003N4331)
2021年度江西省教育厅科学技术研究项目“农村电商物流协同发展的机理机制研究——基于江西省数字乡村建设背景”(GJJ216101)
2023年中国物流学会、中国物流与采购联合会研究课题“生鲜农产品供应链数据共享机制研究”(2023CSLKT3-081)
2023年中国物流学会、中国物流与采购联合会研究课题“农产品电商供应链应收账款融资博弈研究”(2023CSLKT3-080)
宁波市哲社专项“甬江社会科学青年人才资助项目”(甬哲社科办[2022]8号)。
关键词
农产品电商
电商物流
供应链系统
电商平台
第三方物流企业
均衡博弈
agricultural products e-commerce
e-commerce logistics
supply chain system
e-commerce platform
third party logistics enterprise
equilibrium game
