数字平台风险感知对平台创新绩效的影响——有调节的中介模型分析

Impact of Digital Platform Risk Perception on Platform Innovation Performance:Based on the Regulated Mediation Model Analysis

在对数字平台风险的负面影响研究中,目前关于其对创新绩效影响的实证研究相对缺乏,同时缺乏隐私保护政策和知识产权保护在其中的作用关系研究。为进一步明确数字平台风险对平台创新绩效的作用机制,以运营数字平台的制造商和分销商为研究对象,设计针对数字平台风险、客户参与、隐私保护、知识产权保护以及创新绩效的测量量表,基于170份问卷调查数据,应用层次回归方法进行实证分析。结果表明:数字平台风险对平台创新绩效具有负向作用,其中客户参与具有中介效应,隐私保护和知识产权保护能够减弱这一负向作用。为此,企业需要重视对数字平台风险的识别和管理,重视客户参与在平台创新绩效实现过程中的重要作用,合理运用隐私保护和知识产权保护的监管和保障作用,以最大限度缓解客户的数字平台风险感知对平台创新绩效的不利影响。

In the research on the negative effect of digital platform risk,there is a relative lack of empirical research on its effect on innovation performance,as well as a lack of study on the relationship between the role of privacy protection policies and intellectual property protection in it.Therefore,to further clarify the mechanism of the role of digital platform risk on the platform innovation performance,this paper takes the manufacturers and distributors operating digital platforms as the object of the study,designs the measurement scales for digital platform risk,customer engagement,privacy protection,intellectual property protection and innovation performance based on 170 questionnaires,and applies hierarchical regression method for empirical analysis.The results show that digital platform risk has a negative effect on platform innovation performance,in which customer engagement has a mediating effect,and privacy protection and intellectual property protection can weaken this negative effect.Thus,enterprises need to pay attention to the identification and management of digital platform risks,the important role of customer participation in the realization of platform innovation performance,and the reasonable use of privacy protection and intellectual property rights protection regulation and protection,to minimize the negative effect of the customer perception of digital platform risks on platform innovation performance.