图形创意在现代包装设计中的创新应用研究

Research on Innovative Application of Graphic Creativity in Modern Packaging Design

随着信息技术的发展,越来越多的广告、图形、包装出现在人们的日常生活中,无时无刻不接收着外界的图形带来的信息。因此,现代包装设计不应该只注重包装的功能性,创新和美感才能够吸引消费者的眼光。为了提高现代包装设计的创意性与时效性,使设计思维更加活跃,本文对图形创意与表现技法在现代包装设计中的应用做了深入研究分析,通过对图形与技法的创新研究达到现代包装更好地传达视觉信息的目的。

With the development of information technology,more and more advertising,graphics,packaging appear in People’s Daily life,all the time receiving the information brought by the outside graphics.Therefore,the modern packaging design should not only pay attention to the function of packaging,pay attention to innovation and beauty can attract the eyes of consumers.In order to improve the creativity and timeliness of modern packaging design and make the design thinking more active,this paper makes an in-depth research and analysis on the application of graphic creativity and expression techniques in modern packaging design.Through the innovative research on graphics and techniques,the purpose of modern packaging to better convey visual information is achieved.