摘要
中华民族有五千多年的文明历史,这是国人文化自信的源泉和密码。包装作为人们物质文化生活的重要载体,其表现形式的多样性是中国传统文化走向消费者视野与内心的重要组成部分。本文研究重点在于如何在当代语境下,将中国传统文化融入到包装设计中,中国传统美学如何在包装设计中“古为今用”,寻找出传统美学顺应时代性的表达。
The Chinese civilization has a cultural heritage of five thousand years and is also the origin and key of the cultural confidence of Chinese people.Packaging,as an important carrier of people’s material and cultural life,is an important way for traditional Chinese culture to reach consumers’field of vision and emotions.This paper focuses on how to integrate traditional Chinese culture into contemporary packaging design,and how to make traditional aesthetics serve the present and conform to the times.
作者
许经杰
XU Jing-jie(Shanghai Tobacco Package Printing CO.,LTD,Shanghai 200137,China)
出处
《绿色包装》
2023年第10期85-88,共4页
Green Packaging
关键词
中国传统美学
包装设计
烟草包装
创新设计
Chinese traditional aesthetics
package design
packaging of cigarettes
innovative design
