油画元素在包装设计中的应用研究

Application of Oil Painting Elements in Packaging Design

包装设计与创作要在凸显油画语言指示功能的同时,通过对油画艺术写实表现手法的灵活运用,将油画的肌理之美呈现在包装图案上,并基于对油画语言进行拓展,赋予包装设计哲学意蕴。本文立足油画元素在产品包装设计中的应用意义,结合油画元素在包装设计中应用的现状,总结油画元素在产品包装设计中应用的原则,最后有针对性地提出油画元素在产品包装设计中应用的对策。

Packaging design and creation should not only highlight the indicative function of oil painting language,but also present the beauty of oil painting texture on packaging patterns through the flexible use of realistic expression techniques in oil painting art.Based on the expansion of oil painting language,packaging design should be endowed with philosophical implications.Based on the significance of the application of oil painting elements in product packaging design,combined with the current situation of the application of oil painting elements in packaging design,this article summarizes the principles of the application of oil painting elements in product packaging design,and finally proposes targeted countermeasures for the application of oil painting elements in product packaging design.