摘要
在全面振兴乡村农业背景下,要通过设计为农产品经济注入发展活力,大美育视域下农产品包装设计要体现出文化之美,充分利用地域特色浓厚的非遗资源,运用现代艺术设计对非遗资源进行创新,在设计中求新、求变,使非遗资源能够与农产品包装设计更好地融合起来,赋予农产品更多的审美价值与经济价值。
In the context of comprehensive revitalization of rural agriculture,it is necessary to inject vitality into the development of agricultural products through design,and the packaging design of agricultural products in the context of Great Fine Arts Education should reflect the beauty of culture.It should make full use of intangible cultural heritage resources with strong regional characteristics and innovate them with modern art design.It is necessary to make full use of intangible cultural heritage resources with strong regional characteristics and use modern art design to innovate intangible cultural heritage resources,so that Non-Heritage resources can be better integrated with agricultural packaging design,which can give more aesthetic and economic value to agricultural products.
作者
黄琴
HUANG Qin(Hunan University of Arts and Science,Hunan Literature and Science,Changde 415000,China)
出处
《绿色包装》
2023年第10期147-150,共4页
Green Packaging
基金
2021年湖南省教育科学“十四五”规划课题(“非遗”传承创新之于大学的美育价值与实现路径研究XJK21BTW002)
2023年常德市社会科学成果评审委员会课题(培育地理标志品牌助推常德乡村振兴——农产品品牌设计与创新研究CSP23YC26)。
关键词
大美育
非遗
农产品
包装设计
great fine arts education
intangible cultural heritage
agricultural products
packaging design
