传统文化IP在文创产品包装中的多维转译与设计应用

Application of Traditional Culture IP in Symbol Translation and Design of Creative Product Packaging

传统文化IP的运用与挖掘对区域性文化的传承与弘扬有着重要的研究价值与社会意义。对抽象的区域化形象做具象化符号转译,并以设计美学为手段切入,融入创新思维,将传统文化IP元素广泛运用于文创产品包装中,从而赋予产品包装以文化内涵与视觉形态。通过对文创产品包装现状和存在问题的分析,结合传统文化IP的特征,探析传统文化IP在文创产品包装中符号转译与设计应用方法,旨在为未来的文创产品包装设计提供新路径。

regionalized images into concrete symbols and incorporating creative thinking through design aesthetics,the traditional cultural IP elements are widely used in the packaging of creative products.Based on the analysis of the present situation and existing problems of the packaging of creative products and the characteristics of traditional culture IP,this paper explores the symbol translation and design application of traditional culture IP in the packaging of creative products in order to provide a new path for the packaging design of creative products in the future.