吉祥文化创意产品设计的符号学解析

Semiotic Analysis of Creative Product Design of Auspicious Culture

从文化传承的角度,透过符号学深入探讨文创产品在现代语境下对吉祥文化的传递和感知。分析了吉祥文化的重要性及现代文创遇到的问题,并且通过符号学的相关原理对问题原因进行符号化拆解,启发设计者在创意产品设计过程中要综合考虑文本符号、产品符号、语境三个角度来进行编码。

From the perspective of cultural heritage,this paper explores the transmission and perception of auspicious culture by cultural and creative products in the modern context through semiotics.This article analyzes the importance of auspicious culture and the problems encountered in modern cultural creation,and uses the relevant principles of semiotics to symbolically disassemble the causes of the problems,inspiring us to comprehensively consider the three perspectives of text symbols,product symbols,and context in the process of creative product design to encode and decode.