中国制造业跨国经营分析--以福耀玻璃为例

Analysis of Multinational Operation of China's Manufacturing Industry--Taking Fuyao Glass as an Example

在全球化的背景下,跨国公司在国际经营时面临的环境也更加复杂,我国制造业企业应积极开展国际化经营。以福耀玻璃为例,介绍企业国际化发展历程,从海外布局现状、海外营收规模以及海外竞争格局三个方面分析了企业国际化发展现状,从福耀玻璃的制造策略、营销策略、国际化道路三个方面解读福耀玻璃国际化发展之路,总结出福耀玻璃国际化发展的成功经验,并提出加大科技投入,增强核心竞争力,重视企业管理并积极参与国际交流合作,重视品牌建设,合理运用媒介等建议,为我国制造业企业跨国经营提供借鉴。

In the context of globalization,China's manufacturing enterprises should actively carry out international operations,and multinational companies face a more complex environment when operating internationally.Taking Fuyao Glass as an example,introduce the situation and international development history of Fuyao Glass,and then analyze the international development trend of the enterprise from the situation of overseas layout,overseas revenue scale and overseas competition pattern,interpret the international road from three aspects:manufacturing strategy,marketing strategy and international road of Fuyao Glass,summarize the successful experience of international development of Fuyao Glass,and puts forward corresponding suggestions for Chinese manufacturing enterprises to operate internationally.