“1+X”证书制度下高职电商专业“三教”改革实践研究--以新媒体运营基础实务课程为例

Practical Research on the"Three Education"Reform of E-commerce Major in Higher Vocational Education under the 1+X Certificate System--Take the Course"Basic Practice of New Media Operation"as an Example

三教改革是对教师、教材、教法的深化改革。教师改革是核心,教材改革是载体,教法改革是手段,三者相辅相成,缺一不可。“1+X”证书内容融入“三教”改革,紧跟新时代职业发展需求和职教发展要求,提升学生的职业技术水平,推动职业教育高质量发展。将“三教”改革理念运用在高职电子商务专业具有“1+X”证书制度的新媒体运营基础实务课程上进行实践,从教师来源、教学内容、教学方法、考评办法四个方面提出改革建议,推动高职电商专业发展。

The reform of"three education"is a deepening reform of teachers,textbooks,and teaching methods.Teacher reform is the core,teaching material reform is the carrier,teaching method reform is a means,and the three complement each other and are indispensable.The content of the"1+X"certificate is integrated into the"three education"reform,closely following the professional development needs of the new era and the development requirements of vocational education,improving the vocational and technical level of students,promoting the connotation construction of vocational colleges,and promoting the high-quality development of vocational education.This article applies the"three education"reform concept to the"Basic Practice of New Media Operation"course for e-commerce majors in higher vocational colleges with a"1+X"certificate system,and makes reform suggestions from four aspects:teacher source,teaching content,teaching methods,and evaluation methods.It is expected to promote the development of e-commerce majors in higher vocational colleges.