电影高质量发展的两个尺度及其阐释

Two Scales and Their Explanation of the Quality Development of Cinema

要实现2035年建成电影强国的目标,中国电影必须坚持高质量发展,依照国家总体战略发展思想和方略,大力推进产业持续健康发展与文化消费品质的提质升级。立足当下中国电影发展新的实际——量的增长关键在于“合理”,只有当其产量充分满足市场需要、类型和样式布局齐全、个性风格不断有突破性进展时,“合理”增长才真正落到实处;质的提升重要的是“有效”,单靠话题发酵和宣发用力难以奏效,需要把观众满意度、作品传播力提上更高位置。在新的时代和“人类命运共同体”理念的指导下,中国电影的高质量发展具有广阔的空间和不尽的生机。

In order to realize the goal of being a strong film country in 2035,Chinese cinema should adhere to quality development,should greatly advance healthy industrial development and the upgrading of cultural consumption,in line with the national overall strategic development idea and plan.In regard to the reality of Chinese cinema development,the key of the quantitative development is“reasonable”,because“reasonable”development can only be realized when the output suffices the market needs,genres and kinds are abundant,and personal styles are emerging.The key of the quality development is“effective”,because topic fermentation and advertisement are not always effective so that it is necessary to upgrade the satisfaction of the audiences and the dissemination of products.Under the ideas of the new era and the concept of“community of the destiny of all human beings”,there are endless space and opportunities for the quality development of Chinese cinema.