摘要
算法推荐的传播机制与网络思想政治教育传播既有联系又有区别。部分网络新兴主体“登台亮相”、不实或低俗内容大行其道、“拟态环境”产生的话语权力、“信息茧房”的加速演变,可能导致网络思想政治教育阵地面临失守、供需内容“失真”、话语权力失去掌控、传播效果降低的风险。因此,相关部门要深度融合主客体,增强传播主客体交互;精准对接供需侧,实现传播内容供需侧适配;创新表达方式,掌握传播话语主导权;健全反馈评估机制、增强传播实效性,守好网络宣传主阵地。
The dissemination mechanism of algorithm recommendations is both related and different from the dissemination of online ideological and political education.The emergence of new emerging entities in the internet,the prevalence of post truth news,the discourse power generated by the"pseudo environment",and the accelerated evolution of the"information cocoon"may lead to the risk of the main body of online ideological and political education dissemination being"lost",the supply and demand content being"distorted",the discourse power being"lost",and the dissemination effect being"tarnished".Therefore,relevant departments need to deeply integrate the subject and object,and enhance the interaction between the dissemination subject and object;accurately connect with the supply and demand side to achieve the adaptation of communication content on the supply and demand side;innovate expression methods and master the dominant power of communication discourse;improve the feedback and evaluation mechanism,enhance the effectiveness of communication,and guard the main battlefield of online publicity.
作者
李婷婷
杨媛媛
舒光仕
Li Tingting;Yang Yuanyuan;Shu Guangshi(Chongqing Technology and Business Institute,Chongqing 400052,China)
出处
《成才之路》
2023年第33期53-56,共4页
Way of Success
基金
重庆开放大学重庆工商职业学院2022年度科研项目“基于算法推荐的主流意识形态传播力提升策略研究”(项目编号:SZYB2022-01)的阶段性成果。
关键词
算法推荐
网络思想政治教育
“5W”传播模式理论
技术赋能
思想赋魂
algorithm recommendation
network ideological and political education
theory of"5W"communication mode
technology empowerment
empowering the soul with thoughts