数字经济下中医药互联网医疗发展现状与思考

Current Status and Reflections on the Development of Internet Traditional Chinese Medical Service under the Digital Economy

数字经济背景下,中医药与互联网医疗组织及相关治理机构之间的运行关系备受关注。近年互联网医疗市场规模持续增长,中医互联网医疗质量亦不断提升。基于中医药互联网医疗发展现状分析,提出中医药互联网医疗应抓住未来发展的机遇与挑战,从多方面促进市场规模的增长、增强以患者为中心的经营意识、加强数字化服务的推广和普及,从而促进数字经济背景下中医药互联网医疗的高质量发展。

In the context of the digital economy,the operational relationship between traditional Chinese medi?cine(TCM)and Internet healthcare organizations as well as related governance institutions has attracted much atten?tion.As the market scale of the Internet healthcare has continued to grow in recent years,the quality of Internet TCM healthcare has also been improved.By analyzing the development status of Internet TCM healthcare,it is proposed that Internet TCM health service should seize the opportunities and challenges in future,promote the growth of market scale from varied aspects,enhance patient-centered care awareness,and strengthen the promotion and popularization of digital services,thereby promoting the high-quality development of Internet TCM health service in the context of the digital economy.