“双碳”背景下绿色住宅高质量创新发展演化路径研究

Research on the evolution path of high-quality innovative development of green housing under the background of“peak carbon emissions and carbon neutrality”

为了聚焦绿色技术创新引领低碳发展需求,完善政府引导机制,规范绿色住宅市场主体行为,本文构建了房地产商和消费者的演化博弈模型,通过案例对其进行了验证并分析在市场参与机制失灵时,政府引导的作用效果.研究表明,市场参与机制下房地产商绿色技术创新量、碳减排量成本影响系数、投机效益和消费者效益是影响均衡的主要因素.实现绿色住宅的高质量创新发展,不同的政府引导措施应达到一定的阈值,其中激励补贴措施是更为有效的.此外,政府的监管惩罚对于规范绿色住宅市场主体行为的效果是优于消费者的监督反馈的.政策组合拳中激励补贴与政府和消费者参与下的两方驱动监管和反馈措施最能促进绿色住宅发展.

To focus on the demands for low-carbon development driven by green technology innovation,the improvement of the government guidance mechanism,and the standardization of the behavior of green housing market participants,this paper builds an evolutionary game model between real estate developers and consumers,verifies it through cases,and analyzes the effects of government guidance when the market participation mechanism fails.The research shows that under the market participation mechanism,the quantity of green technology innovation in real estate companies,the cost impact coefficient of carbon emission reduction,speculative benefits,and consumer benefits are the main factors affecting the equilibrium.To realize the high-quality innovative development of green housing,different government guidance measures should reach a certain threshold,among which incentive subsidy measures are more effective.In addition,the effect of the supervision and punishment of the government on regulating the behavior of green housing market participants is better than the supervision feedback from consumers.In the combination of punches,the incentive subsidy and the regulatory and feedback measures driven by the government and consumers are the most effective measures to promote the development of green housing.