论艺术传播学的建构历史

On the Construction History of Art Communication Studies

艺术传播现象自艺术发轫之初即已开始,但艺术传播学的建构则是较为晚近的事。学术界对艺术传播问题的关注自20世纪中后期随着传媒业和传播学的兴起以及艺术传播现象的日趋复杂多样而升温。国外涉及艺术传播问题的研究多被纳入传播学、文化社会学等学科范畴进行,虽未出现针对艺术传播现象进行专门研究的典型学术成果,但许多著作已涉及艺术传播问题。艺术传播学的自觉建构始于中国学者。中国学者自20世纪80年代末期起尝试建构艺术传播学,该领域于20世纪90年代出现一次高潮,21世纪起进入深化期。中国学者在建构艺术传播学的前期受欧美大众传播研究、系统科学“三论”、符号学等的影响较大,进入21世纪后逐步呈现出较为独立的趋势。艺术传播学的建构具有复杂性、艰难性和持久性,但它又是一门具有广阔研究空间和前景的学科。

The phenomenon of art communication has been around since the beginning of art,but the construc⁃tion of art communication studies is relatively recent.The academic community has pay much more attention to the issue of art communication since the mid to late 20th century,with the rise of the media industry and commu⁃nication studies,as well as the increasingly complex and diverse phenomena of art communication.Research on art communication issues in foreign countries has mostly been talked in communication studies and cultural soci⁃ology.Although there have been no typical academic achievements specifically focused on the phenomenon of art communication,many works have already addressed the issue of art communication.The conscious construc⁃tion of art communication studies began with Chinese scholars.Chinese scholars have been attempting to con⁃struct art communication studies since the late 1980s.This field experienced a climax in the 1990s and entered a deepening period in the 21st century.In the early stages of constructing art communication studies,Chinese scholars were greatly influenced by European and American mass communication studies,the“three theories”,semiotics,etc.,and gradually showed a relatively independent trend in the 21st century.The construction of art communication studies includes complexity,difficulty,and persistence,but it is also a subject with broad re⁃search space.