传统文化与数字创意融合的审美文化生成探究

Research on the Generation of Aesthetic Culture by Integrating TraditionalCulture and Digital Creativity

传统文化与数字创意融合的根本意义在于对人文之美的发现、接受、体验和再创造,然而这类融合受到观念、技术、商业等方面的制约,目前还存在着一些问题。审美文化驱动下的传统文化与数字创意融合的逻辑指向社会美、艺术美和技术美的统一,应在主体间性、物我统一性、虚实统合性、场景联结性、日常生活性等方面体现出其特点。为在审美文化层面上发展传统文化与数字创意的融合共生,可采取凸显独特价值的审美观念、融入丰富要素的审美中介、扩展日常生活的审美场景、围绕身心沉浸的审美体验、建构有效治理的审美制度等路径。

The integration of traditional culture and digital creativity lies in the discovery,re⁃creation,acceptance,and experience of humanistic beauty.However,due to constraints in concepts,technology,commerce,and other as⁃pects,there are still some problems.The integration logic of traditional culture and digital creativity driven by aes⁃thetic culture refers to the unity of social beauty,artistic beauty,and technological beauty,which should be reflec⁃ted in aspects such as inter subjectivity,unity of things and self,integration of virtual and real,scene connection,and daily life.From the perspective of aesthetic culture,the integration and symbiosis of traditional culture and digital creativity can be achieved through the adoption of aesthetic concepts that highlight unique values,aesthetic intermediaries that integrate rich elements,expanding aesthetic scenes in daily life,aesthetic experiences centered around physical and mental immersion,and constructing effective aesthetic governance systems.