摘要
随着微信用户群的逐渐扩大,微信小程序营销也随之成为互联网+时代下的一种热门营销模式。然而,目前我国对微信小程序营销的理论和实践研究较少,如何有效搭建微信小程序营销平台,是当前营销学科的重要研究课题。文章基于“互联网+”的农产品营销现状,分析农产品微信营销的SWOT分析,总结微信小程序下农产品营销系统的设计与实现,以期能够为我国农业生产、营销与发展提供技术借鉴。
With the gradual expansion of WeChat user group,WeChat applet marketing has become a popular marketing model in the era of Internet plus.However,there is currently limited theoretical and practical research on WeChat mini program marketing in China.How to effectively build a WeChat mini program marketing platform is an important research topic in the current marketing discipline.Based on the current situation of agricultural product marketing of Internet plus,this paper analyzes the SWOT analysis of agricultural product WeChat marketing,summarizes the design and implementation of agricultural product marketing system under WeChat applet,and hopes to provide technical reference for China’s agricultural production,marketing and development.
作者
覃琼花
徐百宁
Qin Qionghua;Xu Baining(Baise Vocational College,Baise 533000,China)
出处
《无线互联科技》
2023年第18期67-70,共4页
Wireless Internet Technology
基金
广西高校中青年教师科研基础能力提升项目,项目名称:基于互联网+创业项目的微信小程序设计与研究,项目编号:2023KY1522。
关键词
农产品
微信小程序
营销系统
设计
实现
agricultural products
WeChat mini program
marketing system
design
achieve