数字平台经济下河北城乡连锁店O2O电子商务流通模式研究

基于平台经济理论构建的河北省城乡连锁店O2O流通模式,基于云平台技术建立农业全供应链应用框架,解决线上平台与线下终端市场对接和农产品最后一公里配送问题。基于平台的O2O流通模式通过优化流程和整合资源,能够促进线下线上融合、城乡融合、多主体融合和产业间融合,为实现“互联网+”城乡双向流通提供模式参考。

Based on the theory of platform economy,the O2O circulation model of urban and rural chain stores in Hebei Province is constructed,and the application framework of agricultural full supply chain is established based on cloud platform technology to solve the problems of docking between online platform and offline terminal market and the last kilometer distribution of agricultural products.By optimizing the process and integrating resources,the platform-based O2O circulation model can promote offline-online integration,urban-rural integration,multi-agent integration and inter-industry integration,and provide a model reference for the realization of"Internet Plus"two-way circulation between urban and rural areas.