新媒体视角下侨批档案宣传工作探析

Analysis on the Publicity Work of Qiaopi from the Perspective of New Media

新媒体逐渐成为大众生活的一部分,如何更好地利用新媒体开展档案宣传工作,成为档案行业讨论的热点。侨批档案蕴含着丰厚的家国情怀及优秀的精神品质,是极具特色的地方档案。探析新媒体环境下侨批档案宣传工作的现状及问题,提出大众喜闻乐见的、有效利用新媒体发展侨批档案宣传工作的策略,是以侨批档案宣传工作的“先富”,带动广大档案资源宣传工作“后富”的重要途径。

New media has gradually become a part of public life,and how to make better use of new media to carry out archival publicity has become a hot topic of archival industry discussion.Qiaopi contain rich feel-ings of home and country and excellent spiritual qualities.They are very distinctive local archives.This pa-per analyzes the current situation and problems of the publicity work of Qiaopi under the new media environ-ment,and puts forward effective strategies to develop the publicity work of Qiaopi by using new media,which is an important way to promote the"first rich"of the publicity work of Qiaopi,and thus promote the"later rich"of the publicity work of the vast archive resources.